The concept of having a year early beta, especially for a major title, is something that hasn't been done often. But now it's a little more common.
Pros:
The companies can fix problems in the game before it actually releases so we avoid the problems of games like GTA Online. The gameplay can be fine-tuned, balanced and made overall better when its developed openly rather than in an isolated bubble.
Cons:
It totally takes away the surprise factor. It's like knowing what you're gonna get next year for Christmas. That feeling of playing it for the first time is gone.
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