Companies are very excited that streaming is the future. I understand why, it prevents piracy and re sellling, must be online (which allows cmpanies to constantly expose you to their market place, promotions, publicity), can be sold as a suscription (which generates steady income for the company).
But as a consumer I dont really see the benefit. I loose ownership, i have to pay monthly (which prevents me from controlling my expenses), have to be constantly exposed to micro transactions and publicity (which breaks immersion). I mean all positive aspects for a company are negatives for me.
You can tell me its the future all you want, but why would I as a consumer accept these terms.
People compare it with movies, but movies are different, most people rented movies since before streaming. They never expected ownership, they were used to being exposed to advertisement, and most of all movies are considerably shorter than games, so consumer dont expect the same relation of hours of entertainment per dollar paid. Also people replay games much more than they re watch movies, because games can be different every time you play them.
From that point of view ownership for games is much more valuable than ownership of movies. Movies are more of a experience, games are more of a product.
Anyway, I dont know if they will succeed or not (I certainly hope they dont), but I do not see a lot of consumer excitement (outside of company's fans) for this kind of products.
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