True 4K implies a native 4K image that wasn't achieved through techniques like checkerboarding or upscaling. This definition "True 4K" was boasted by MS since 2016 (https://www.eurogamer.net/articles/2016-09-21-microsoft-on-project-scorpio-ps4-pro-marketing-and-xbox-tweets). Soon after the official reveal, they updated their site with the definition of "True 4K" to include said techniques.
So for about a good year, most gamers and gaming journalists expected X to be a consistent native 4K console without a native 4K mandate on developers. Then MS quietly updated their definition of True 4K to include non native 4K resolutions. So yes, they've been way more misleading than Sony. Alber Pennello even agrees that Sony was never misleading about their 4K abilities with the Pro. From that same article:
No. I'm not dancing around it at all. I would actually say that if you go look at their marketing and look at what Cerny said, they talk about checkerboard rendering. They've been very open about it. I'm not accusing them of anything. They've been very open about the compromises around 4K
Sony, in that image, isn't making a false or misleading statement either. Both the Pro and S/X Xbox models can output a 4K image to a 4K TV. It literally says at the bottom of the image that the game outputs 2160p(4K) and a 4K TV is required to get that output resolution. So technically, all three consoles can play in 4K. The disclaimer being that it's a 4K output, not necessarily a native 4K rendered output.
"implies"?.. according to who?.. If Microsoft intended for people to believe all games on the Xbox One X would be native 4K, they would have simply said "Native 4K", not "True 4K".. as a matter of fact, they bent over backwards to make sure everyone knew that "results may vary", it was "up to developers" to decide how best to use the hardware, and made sure "True 4K" included those various techniques in their official definition of the phrase..
How on earth is that misleading?..
Beyond that, look at the results.. most games do tend to hit a native 4K resolution at some point during actual gameplay.. so again, how is releasing a "True 4K" console that primarily features 4K gameplay misleading?
more importantly, how is that more misleading than what Sony did in that advertisement?.. Since you seemingly love the word "implies", that ad clearly implies that Red Dead Redemption 2 runs at native 4K on PS4 Pro when it doesnt remotely come close to that resolution natively during actual gameplay.. you want to talk about what's "implied?.. that's clearly what's implied in that advertisement and its a flat out lie.. and no, saying the game "outputs at 2160p" doesn't mean anything to the average consumer.. as a matter of fact, if you asked the average Best Buy shopper what "2160p" means, they probably think it means "native 4K".. as in the "native 4K" image they would expect from a 4K Bluray movie..
The idea that you can find some equivalency there is laughable and is a clear sign of your personal bias.. and forget equivalency, you even went a step further and claimed that the Xbox One X is even MORE misleading as a "4K console" than the PS4 Pro??.. wow, dude.. wow..
having Cerny and Pennello (wo guys the average consumer never heard of) talk about "checkerboard rendering" (a technique the average consumer has never heard of) means absolutely NOTHING in comparison to making a TV ad featuring Red Dead Redemption 2 (a game everyone knows about) and saying that game can be played in "4K" (a term everyone is fairly familiar with)..
that clearly "implies" two things: the PS4 Pro is a 4K console and Red Dead Redemption 2 runs at native 4K on that console.. the very definition of MISLEADING...
Again in that same article
To go back to your original point about salting the competition or trying to be aggressive against them. I think there are a lot of caveats they're giving customers right now around 4K. They're talking about checkerboard rendering and up-scaling and things like that. There are just a lot of asterisks in their marketing around 4K, which is interesting because when we thought about what spec we wanted for Scorpio, we were very clear we wanted developers to take their Xbox One engines and render them in native, true 4K. That was why we picked the number, that's why we have the memory bandwidth we have, that's why we have the teraflops we have, because it's what we heard from game developers was required to achieve native 4K.
Now, similarly to what Sony said, that doesn't mean I'm going to require developers to do this. They're going to be able to decide to take that six teraflops of power and do what they think is best for their game. But I know that 4.2 teraflops is not enough to do true 4K. So, I feel like our product aspired a little bit higher, and we will have fewer asterisks around the 4K experiences we deliver on our box.
This is Eurogamer in that same article:
Yes, Xbox One S plays 4K Blu-rays, but the more powerful PS4 Pro will soon be available, and it won't be much more expensive. Yes, Project Scorpio will outmuscle PS4 Pro, but it launches a year after its competitor while on the face of it offering a fundamentally similar gaming experience. And yes, Project Scorpio guarantees a true, native 4K video games, but won't it always be more expensive than PS4 Pro?
Likely their belief at the time thanks to the quote the used prior to that statement:
"Launching holiday 2017, Project Scorpio is the next member of the Xbox One family and will be the most powerful console ever created with 6TFLOPS capable of delivering true 4K gaming," Microsoft said. By contrast, PS4 Pro offers 4.2TFLOPS of power.
Having a disclaimer that people can read disqualifies something from being misleading.
Wanna see something that's actually misleading
Forza 7: Native 4K
AC: Origins: Dynamic Scaled
Gears 4: Native 4K SP/Dynamic Scaled MP
Shadow of War: Native 4K
Titanfall 2: Dynamic Scaled
Tomb Raider: Native 4K
Three of those titles are not native 4K games or have modes where that resolution drops. Where's the disclaimer for this? The average gamer sees this and assumes they're all native 4K games, when they're not.
How about this?
TRUE 4K 8+ Million pixels. Native 4K just so happens to be 8,294,400 pixels. So when you see True 4K you immediately think Native 4K. It's most certainly implied.
1) Concerning those Eurogamer quotes, the design goal of the console was indeed to give developers the tools they need to make current-gen games at 4K.. Microsoft led that charge with just about all of their 1st party titles coming in at native 4K and major 3rd parties have also been able to release games like Red Dead Redemption 2, Metro: Exodus, Anthem and more at native 4K with some other games achieving 4K via dynamic scaling..
bottomline: the horsepower is clearly there, it's just up to the developer..
2) that "disclaimer" simply says the game outputs at 2160p after saying TWICE that you can PLAY IN 4K.. as far as most average consumers are concerned, 720p means 1280×720 pix, 1080p means 1920×1080 pix, and 2160p means 3840 x 2160 pix.. 3840 x 2160 is commonly know as native 4K.. how the hell can that clearly be seen as a disclaimer?..
it's not a "disclaimer" if it potentially reinforces the misleading statements that come prior to it.. saying "Play in 4K" and then following it up with what can be easily viewed as "the game outputs at 3840 x 2160, aka native 4K" doesn't disclaim anything.. it clearly implies that the game is running at native 4K on a 4K console.. that's misleading at a minimum and is arguably an outright lie.. saying "a 4K TV is required" doesnt mean anything either.. no shit, you need a 4K TV to play games in 4K..
3) Every single game you listed displays a native 4K image during gameplay and four of those 6 games are coming in at native 4K.. again, in what world do YOU live in where an ad claiming "4K Ultra HD" then provides a list of 6 games that all hit native 4K during gameplay (4 of which are certifiably native 4K throughout their campaigns) is MORE MISLEADING than a PS4 Pro ad that says "Play in 4K" for a game that never achieves native 4K in the slightest?..
set your bias aside for a second and use some common sense here.. are you seriously trying to say this Xbox One X advertisement:
clearly means all those games are NATIVE 4K and is misleading because only 4 of those games are native 4K and the other 2 games only acheive a native 4K image during varying portions of the game via dynamic scaling?..
this is despite the fact that "4K Ultra HD" is officially defined as Native 4K, Dynamic 4K scaling, and 4K Checkerboard upscaling by Microsoft as a disclaimer?.. and this is also despite your very own quote in this very thread of "I was talking about how dynamic and native 4K games can be called 4K games if the dynamic 4K game can actually reach a native 4K at some point." - Zero_epyon , Mar 2019?
yet the PS4 Pro advertisement:
which clearly says "PLAY IN 4K ON PS4 PRO", followed by "Play in 4K on PS4 Pro", and then is followed by "Game outputs 2160p" (which is 3840 x 2160, aka native 4K), somehow DOESN'T imply that you can play Red Dead Redemption in NATIVE 4K on a PS4 Pro?..
It simply means that the PS4 Pro is compatible with 4K TVs?..
if so, i dont't know what else to say.. you can't fix that type of ignorance and bias..
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