HDTV question which would be better

Which do u guys think would be better and any other suggestions is cool too.

http://www.amazon.com/Sony-Bravia-KDL-40V3000-1080p-HDTV/dp/B000SB9K5W/ref=pd_bbs_sr_11/105-2855599-5307640?ie=UTF8&s=electronics&qid=1192446296&sr=8-11

http://www.amazon.com/Sony-KDL-40V2500-Bravia-1080p-HDTV/dp/B000HGQJZW/ref=pd_bbs_sr_1/105-2855599-5307640?ie=UTF8&s=electronics&qid=1192446296&sr=8-1

http://www.amazon.com/Sony-KDL-40XBR2-Bravia-1080p-HDTV/dp/B000H6GFKG/ref=pd_bbs_sr_4/105-2855599-5307640?ie=UTF8&s=electronics&qid=1192446296&sr=8-4