[QUOTE="Justinps2hero"]So its just a flop, just a big money nose dive. Well, I my apologies to the advertisement crew, it looks like they were just following bland orders then.Lord_Daemon
It's money losing status is somewhat misleading as it was dramatically listed as a 200 million loss by Disney so they could move on the people responsible for the mess more effectively as they attempted to hold onto a public save of face. They also wanted to cook the books a bit by taking the falsely projected loss early knowing full well the film wouldn't really lose that money once all was said and done which would only serve to help them close out the year more successfully. To date John Carter has made $282,778,100 giving it a box office profit of $32,778,100 which is certainly not awesomesauce considering its ridiculous $250,000,000 price tag, but it also doesn't take into account money from streaming rentals nor DVD sales which to date are around $15,000,000 which of course further help to pad the profit or help to decrease the pain of the money used in advertising.
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Films have to roughly double their budget to break even. If it cost $250 million, it needed to gross $500 million.Â
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