Personally i think the guy is a genius. I'm sure he helped many guys to be more successful with women. He completely changed my perception of women and lists the reasons (besides looks) why i was never successful with women.
When men try to list what attracts women, they usually mention looks, money and power. Sure, some women will only look for these things but most other women will search out for personality more than just good looks. Women are programmed to seek out dominant males. Dominant males offer survival value, which is good for the survival of the woman and her offspring. This increases the chances of her genes being passed on to the next generation. That is why alpha characteristics such as confidence, leadership, humor, charisma, and social skills are bigger factors of attraction than physical appearance.
Looks is not easy to change unless you have a lot of money (hair removal, dermatology, cosmetics or even plastic surgery all cost a lot of money). Personality and social skills are much more easy to change and improve. All it takes is self-confidence and practice.
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