Quality > Brand, ideally for me. Big brands doesn't necesarily mean quality, a brand that makes one good product doesn't mean their other lineups are as good, and vice versa. Ex. I choose iphone for it's size, looks, and competitive with rival, but I think their mac books/desktop sucks more baws than Sasha Grey.
The most popular brand doesn't mean is the best, seriously too many people fall victim to that, I cannot stress that enough. I base my purchase on research, reviews, experience, opinions etc. and not on popularity. Sometimes I don't give a frack, because my wallet says otherwise or I just don't care. As for clothing, I always mean to dress up, but I end up keeping my immature cartoon/anime shirt instead more like those plaid shirt that everyone is wearing now (whoop 90s again).
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