Did it ever occur to you? With half the processing power and not even near the graphics quality of the two HD-powerhouses, Xbox 360 and PS3, how did the Wii become such a tremendous success? It isn't exactly next-generation or output high-definition graphics nor does it (yet) have online multiplayer support. So why does it keep outselling the PS3 and Xbox 360?
It's previous console, the GameCube was not exactly a success. Now, what did Nintendo do right which saved it from the brink of extinction? The answer is, quite simple - while Sony and Microsoft are battling in a saturated market (the hardcore gamers) - the Wii has targeted a very large (and different) audience - causal players.
The number of causal players exceed the hardcore group by a mile. These aren't the type of guys or gals that will nag about the graphics, sound or gameplay. The raging battle between Sony's PS3 and Microsoft's Xbox 360 doesn't matter to them. What they want is simple, fun and easy to pick-up-and-play type of games. And that's what Nintendo has offered.
Nintendo has played their cards right this time. By tapping into such a huge market with a relatively inexpensive console is the key to their success. And add their long-standing Mario franchise to the Wii Remote and Nunchuck controller, and you have a formula for success.
Indeed, Microsoft (and Sony too) has realised the potential of casual gamers. I would say that Xbox Live Arcade and the Xbox 360 Arcade is a step forward in the right direction. Many third party game developers are also shifting their attention to make causal games.
The causal games market is yet untapped and makes more sense from the developer's point of view. Next-generation games require a ton of investment and time to produce. While anyone with a few basic skills and effort can make a Xbox Arcade game in weeks.
That is not to say that we hardocre gamers are a minority. I can safely say that we are major segment. But it seems that casual gamers are a more profitable lot - and Nintendo's Wii prove that point.
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SIDENOTE
This is not spam. It's just a blog entry on my videogames blog that got featured a couple of times and thought I would share it with you.
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