Taken from IGN:
Online Passes the controversial attempt by many publishers to encourage new game sales by locking online-centric content for used copies has become engrained in gaming culture over the last several years. But according to a report on VentureBeat, one major company is doing away with them.
Electronic Arts the mega-publisher behind a litany of games including Madden, FIFA, Battlefield, Dead Space, Mass Effect and more will be discontinuing its Online Pass initiative. In a statement provided to VentureBeat, EAs John Reseburg said that none of our new EA titles will include that feature.
Reseburg admitted that Online Passes just dont seem to be working. Initially launched as an effort to package a full menu of online content and services, many players didnt respond to the format. Weve listened to the feedback and decided to do away with it moving forward.
Many major publishers including Sony and Ubisoft continue to use Online Passes, though interestingly, Microsoft never seemed to go down that road. Will EAs abolishment of this system coerce other publishers to follow suit?
Good for EA to drop this, but the cynic in me can't help but think there's an ulterior motive to this that's gonna blindside gamers later down the line. Of course, I've got nothing to substantiate those claims, so I'll just consider this a good thing until proven otherwise.
What say you, PGD?