Economics is a very complicated field. Its not as simple as saying, "games are too expensive, make them cheaper".
Its called supply and demand. Consumers are always gonna want to buy the cheaper product, whereas businesses want to sell for as high a price as possible. The result is "equilibrium", a point where the amount consumers are willing to pay and manufacturers are willing to charge meet.
As consumers we obviously want prices to be as cheap as possible. But if prices were lowered too much, then game developers would not be as willing to make games because they are not making as much of a profit. The combination of fewer games being made, and the demand for said games rising results in a shortage, where there is not enough supply to meet demand, so prices go up.
At the same time, businesses want prices as high as possible. If prices are high, more people are willing to make the product, however the consumer doesn't want to buy anything because its too expensive. The result is demand does not meet supply and there is an excess of the product, so in order to get them off shelves prices go down.
$60 is the equilibrium. Its the highest most people are willing to pay for games, and the lowest businesses are willing to charge. You may not like it, but thats how it is. And frankly, games are one of the best values out there, a 2 hour movie costs roughly $10, whereas you can get games that last 80-100 hours for $60, or even less if you get it used.
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