The gameplay concept is dominated by ONE concept.

User Rating: 5 | Bleach Wii: Hakujin Kirameku Rondo WII
The game is appealing in the surface, especially if you are a fan of the anime. The gameplay, save for the one element that ruins it, is fairly well made but this CRITICAL attack nullifies pretty much everything, causing an overreliance on such attacks. In fact, probably the only characters in game that is immune to the endless, grinding hard melee is ones that rely on long range attacks (i.e. Ishida) or one with shield that pretty much block anything (i.e. Inoue). Even special attacks with all the cool effects and apparently devastating power are nullified by the dreaded critical attack.

AI is quite fine, and it in most sense emulate how one should really play the game, not with overemphasis on simple attacks and criticals but rather on some tactics and mixed attacks to make it difficult for the enemy to predict your next attack.

Graphics, like the Gamespot says, is quite fine, which contributes to the poor rating that Gamespot gave due to the horrible gameplay system revolving around critical attacks.