Xbox 360 blitzes Europe

Microsoft touts day-one sellouts as new console sweeps the continent, promises more 360s to arrive before Christmas.


For all the differences people may have in color, culture, or creed, there's a certain amount of comfort to be found this holiday season in the knowledge that regardless of who we are or how different we may seem, none of us can find an Xbox 360 on store shelves.

Microsoft celebrated the second of five announced worldwide 360 launches on Friday, and today the company is chalking it up as a resounding success, claiming day-one sellouts throughout the region.

"Xbox 360 sales have been tremendous this weekend" said Lisa Morgan, UK managing director of the specialty retailer GAME. "We have sold out almost all of our initial allocation over the weekend, and have seen great sales on games and accessories too."

Chart Track is reporting the 360 as the fastest-selling home console ever in the UK, beating out the previous holder of that distinction, Nintendo's GameCube. Of the region's 15 launch titles, 10 were in the top 40 list of UK game sales across all formats. Premium editions of the console outsold the core version 2 to 1.

Microsoft is reporting its trio of launch games--Perfect Dark Zero, Project Gotham Racing 3, and Kameo: Elements of Power--as top-selling titles, along with FIFA: Road to the World Cup, Call of Duty 2, and Peter Jackson's King Kong. On the accessory side, the company says gamers snatched up its wireless networking adapter, wireless controllers, and replacement faceplates in high numbers.

For consumers who weren't able to get their hands on one of the consoles, Microsoft is promising to have more 360s in stores by Christmas, citing its desire to ship 3 million consoles worldwide in the system's first 90 days.

Got a news tip or want to contact us directly? Email

Join the conversation
There are 48 comments about this story