Virgin Launch in US
Direct from Europe, VIE imports its White Label stateside.
Bolstered by its success in Europe, Virgin Interactive has decided to bring its White Label brand to the US.
The White Label brand will re-release some of Virgin's older titles at impulse-buy price points of US$9.99 to $14.99. The line will be supported with dedicated marketing aimed at new gamers who may have missed classic titles like The 7th Guest, scheduled to re-release with the first wave of White Label titles in September, and Command & Conquer, scheduled to re-release with the second wave in November.
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