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Ubisoft: Gamers want Assassin's Creed every year

Montreal boss Yannis Mallat says as long as quality remains, gamers will come back every year for more.

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Ubisoft Montreal boss Yannis Mallat does not think gamers are turned off by the idea of a new Assassin's Creed game every year.

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"No," Yannis Mallat told Eurogamer this week. "The players will tell us. Right now there are more and more coming into the franchise, so I don't see that day."

Mallat explained that as long as each new entry is a quality product, gamers will continue to come back every year for more.

"It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content," Mallat added. "So it's natural to be able to provide that content. The gamers are happy and it's our job to make them happy."

Ubisoft has released a new core Assassin's Creed game every year since 2009. Assassin's Creed IV: Black Flag launches October 29 and a follow-up is already in the works.

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Breyant

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I love Assassin's Creed but I'd rather have an interesting story and new gameplay mechanics than just a new setting every year.

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emperiox

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@Breyant Why not have both every year?

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Sardinar

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Edited By Sardinar

@emperiox @Breyant cause novelty.

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Breyant

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@emperiox If they can pull it off, great!

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dex3108

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Well they are looking their sale numbers and they are amazing. AC3 is now already sold over 13 million copies. That is more than AC1 and AC2 copies together. If market wants it they will continue providing content. It is simple :D When gamers stop buying AC games they will stop making it.

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Gallowhand

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Edited By Gallowhand

I'm starting to think some of these developers are living in cloud-cuckoo land.

And what 'gamers' are they talking to who are giving them these horrible ideas? :(

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Stebsis

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@Gallowhand The 13 or so million gamers who've bought AC3 have said so. If Black Flag makes around that well too and it gets good critical response, there really isn't a reason for Ubisoft to not make this series yearly, just like with CoD.

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Gallowhand

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@Stebsis @Gallowhand

This saddens me. :(

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Sardinar

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@Gallowhand Casual gamers who spend $60 for a few days of content and then throw it away. Such gamers maintain almost no contact with the developers, so developers enjoy pretending that they're 'talking' to their primary demographic when they make announcements like this.

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Hey_Jay

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Edited By Hey_Jay

Did you even hear yourself, Yannis? As long as it maintains QUALITY. That wasn't something to just gloss over. Listen carefully to your own words.

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burns112233

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@emperiox You lose good day sir!

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burns112233

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I enjoy the Assassin Creeds games, but I mostly like to play my games for the story and if I feel the story has already been told then I feel no reason to keep buying the same game over and over again.

Just like the Star Wars films. The first three films were great then they came up with episode 1 and 2. Then a cartoon show and so on that I was turned off from the entire series.

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IllegallyAwesum

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Edited By IllegallyAwesum

@burns112233 The original hand-drawn clone wars cartoon was just amazing. Just so you know.

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Sardinar

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@burns112233 'Nothing is true, everything is permitted.'

Let's explore the deep contexts of that saying for the 10th time, shall we?

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StinkySkunkGirl

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@emperiox No you're not, dipshit.

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StinkySkunkGirl

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Edited By StinkySkunkGirl

Quality won't remain.

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Sardinar

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@PSBEATSALLDEAL Couldn't have put it better.

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Sardinar

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Edited By Sardinar

What the **** do you define by 'gamers'?

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Gamer3344

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No we don't!

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Seth_Defiler

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@Gamer3344 Yes we do!

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KillzoneSnake

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Edited By KillzoneSnake

@Seth_Defiler @Gamer3344 No we don't!

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