The Sims Social moves in on Facebook

Electronic Arts' digital denizens debut in free-to-play social network game that lets players mix mischief with real relationships in virtual world.

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Electronic Arts is letting gamers take their real relationships and turn them virtual, as the publisher today launched The Sims Social for Facebook.

The Sims Social enables antisocial behavior, too.
The Sims Social enables antisocial behavior, too.

The result of a collaboration between The Sims Studio and EA acquisition Playfish, The Sims Social lets players create their own homes and interact with their Facebook friends in the context of the popular life simulation franchise. That means players can fool around with their friends' sims, singing them a song, pulling pranks on them, or asking them to break up with their partners. The game also features a replay option so players can show their friends exactly what has been done to their sims.

As is expected for the franchise, players will be able to grow their sims' lives over time, whether with career advancement or expanding the household. The game also features a number of real-world brands alongside the sims' standard decorations, with Dr. Pepper, Dunkin' Donuts, and Toyota among the initial advertisers whose products will provide players with in-game boosts when used.

The Sims Social is now available worldwide in five languages. For more on the game, check out the Sims Social Facebook page.

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