The Rock Will Star In New Amazon Holiday Movie That Could Go Beyond The Screen

Dwayne "The Rock" Johnson and Amazon Studios are teaming up for a new holiday movie that could incorporate some kind of new way to reach "multiple industries and businesses." The film is called Red One, and it's written by Fast and Furious writer Chris Morgan.

Amazon said in an announcement that Red One is a "globe-trotting, four-quadrant action-adventure comedy, imagining a whole new universe to explore within the holiday genre."

Sources told The Hollywood Reporter that Red One is "Santa-centric," even though Amazon's own announcement did not mention Santa Claus by name. No director has become attached to the movie at this stage.

Perhaps what's most notable and unique about Red One is how it's apparently trying to be more than a movie. Amazon and production company Seven Bucks said in a statement that that Red One represents a "unique concept" for a movie that could make it not only a "tentpole film" but also a project that "could reach beyond entertainment across multiple industries and businesses."

What that means, exactly, remains to be seen. But THR's sources said "the businesses could include the gift-giving enterprises that thrive during the holiday season (and that of course, includes Amazon and Amazon Prime)."

Red One is expected to film in 2022 before debuting on Amazon Prime during holiday 2023.

The Rock has a number of upcoming projects for 2021, including the Disney movie Jungle Cruise with Emily Blunt and the Netflix action movie Red Notice. In 2022, he'll appear in the lead role of the DC movie Black Adam.