Super Mario Run Expected To Hit 150M Downloads Soon, Paying Players Growing

Nintendo's Super Mario Run is closing in on a new download milestone. The company's president, Tatsumi Kimishima, said as part of Nintendo's latest earnings that the free game "will soon reach 150 million downloads" for iOS and Android combined. This is up from 78 million back in January.

Contributing to the game's big success is the fact that it's available in a lot of countries and regions--165 to be precise. Not only has the game reached an audience in the US, Europe, and Japan, but it's appealing to players in others as well, Kimishima said.

"We were able to provide an opportunity for many consumers in countries and regions where we had not previously done business to experience this new kind of Mario game that can be played with one hand," Kimishima said.

Super Mario Run is free, but you need to pay $10 (or region equivalent) to unlock all the courses. The game launched in December for iOS before coming to Android in March.

Kimishima added that the number of people who pay to unlock everything is "increasingly gradually." Months ago, Nintendo said only 5 percent of players had paid, while the company also acknowledged that the game has not made as much money as it hoped.

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