Sony's Emoji Movie Confirmed, Plot Details and More Revealed
"Inside your phone, there's a secret world."
Speaking this week at CinemaCon in Las Vegas, Sony Pictures officially confirmed that the film company is working on an animated movie about emojis. The movie, which we first heard about last summer, does not yet have a title, but now we know some of the plot thanks to its official description.
"Inside your phone, there's a secret world–and we enter through the text app where we discover Emoji Valley, where the industrious Emoji live and work," Sony Pictures Animation president Kristine Belson said, as reported by The Wrap. The movie is due out in theaters in 2017.
Anthony Leondis (Lilo and Stitch 2) and Eric Siegel (Men at Work) are writing the film. Sony acquired the rights to the movie after a "multi-studio bidding war" last year, paying over $1 million for it.
The Wrap heard from sources that the emoji movie will also be co-marketed and sponsored by real-world app makers, including music streaming service Spotify and potentially Facebook.
During her presentation, Belson said, "filmmakers will rely on real-world apps to tell its story, like having characters navigate boats on an actual stream to represent music streaming," according to The Wrap.
By the end of the emoji movie's first act, the characters discover that every smartphone app has a world to explore, thus leading to ample opportunities for other branding deals with real-world apps.
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