Sony Has Rebranded Several Subway Stations For The PS5 UK launch
Oxford Circus Tube Station just got a PS5 upgrade.
This week will see a new wave of PlayStation 5 consoles launch across the world, in regions such as the Middle East, Europe, Asia, and South Africa. One of those territories where the PS5 will soon be making its way into the hands of consumers is the United Kingdom, and Sony is kicking off a marketing campaign that has taken over the Oxford Circus Tube Station in London.
For the next 48 hours, the station will be decked out in PlayStation imagery and shapes, changing the four entrances to the London landmark. Each of these entrances has been rebranded according to one of the shapes found on the face buttons of the PS5's DualSense Controller, and four other stations have also been temporarily rebranded.
In a reference to Marvel's Spider-Man: Miles Morales, Londoners can catch a ride to Miles End station, Lancaster Gate has been rebranded to Ratchet and Clankaster Gate, Seven Sisters is now Gran Turismo 7 Sisters, and West Ham has become Horizon Forbidden West Ham.
The Sony rebranding comes at a time when London and the rest of the UK are under a national lockdown, and will sadly not be seen by many locals who are currently attempting to curb the spread of the coronavirus by staying and working from home.
If you are one of the lucky few picking up a PS5 this week and you're looking to score a good deal on games for the next-gen console, keep an eye on our Black Friday hub and you may just save some money on some welcome additions to your new console library. You can also check out our PS5 buyers guide to see where and when the console will be back in stock.
In our PS5 review, critic Mat Paget praised the console's strong SSD technology and its innovative controller. "Sony has laid strong foundations for its new generation of gaming," writes Paget. "But it's now up to developers to use all the tools laid out for them to build upon it."