PSP Go launching in black and white

E3 2009: Sony VP of marketing Peter Dille confirms redesigned handheld will ship in two colors on October 1; additional hues possible postrelease.

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LOS ANGELES--Sony Computer Entertainment had a hard time keeping the PSP Go under wraps leading up to the handheld's reveal during the publisher's 2009 Electronic Entertainment Expo press conference. Just a few days before Sony was to descend on the Shrine Auditorium in Los Angeles, Sony's director of hardware marketing, John Koller, appeared in a leaked video of the PlayStation-focused video magazine Qore, spilling nearly all of the details on the device.

Go go gadget PSP!
Go go gadget PSP!

Nearly, but not quite all. Following the PSP Go's official reveal on Tuesday, Sony's senior VP of marketing and PlayStation Network, Peter Dille, spoke with GameSpot, confirming that the fourth iteration of Sony's handheld will launch in two colors: white and black.

"It will have both white and black at launch, and we're looking at bringing additional colors into the marketplace postlaunch," Dille said in a video interview, holding up the alabaster device.

The PSP Go is expected to launch on October 1, alongside the long-awaited Gran Turismo PSP. It is 50 percent smaller and 40 percent lighter than the PSP-3000, with integrated Wi-Fi and Bluetooth support. The device lacks a UMD drive, though gamers will be able to download games directly through the PlayStation Store and store them on the 16GB of onboard flash memory. It will retail for $249.99.

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