Pokemon Butts Get Their Own Merchandise Line

What a time to be alive.

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The Pokemon Company is now selling new Pokemon merchandise in Japan, but it's probably not what you'd expect. Available as part of the company's new Hip Pop! Parade Collection are a variety of butt-focused Pokemon items, including plushies, coasters, magnets, keychains, bags, and more.

This is not a joke. Click through the images in the gallery below to see all of the rump-focused Pokemon items available to buy now. There's no word yet about if these will be sold in the US.

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In other recent news about the Pokemon franchise, The Pokemon Company has teamed up with former Google developer Niantic Labs to create Pokemon Go. This mobile game, due out in 2016 for iOS and Android devices, challenges players to catch, train, and battle with Pokemon in the real world via location information in their mobile devices. Junichi Masuda, who the veteran Game Freak designer, is working on the game with The Pokemon Company and Niantic. You can read more about Pokemon Go here.

What do you make of these new unique Pokemon items? Let us know in the comments below.

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