Pepsi pops for free Rock Band songs
Pepsi has always been keenly interested in youth culture, adopting slogans like "The choice of a new generation," "Generation Next," and, most recently, "Every generation refreshes the world." So it's not especially surprising that the soda maker would align itself with a product enjoying...
Pepsi has always been keenly interested in youth culture, adopting slogans like "The choice of a new generation," "Generation Next," and, most recently, "Every generation refreshes the world." So it's not especially surprising that the soda maker would align itself with a product enjoying popularity with kids these days, Harmonix and MTV Games' Rock Band franchise.
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Pepsi today announced its "Drink Up, Rock Out" promotion, which will see the company dole out dozens of free Rock Band 2 bundles and thousands of Rock Band songs daily throughout the summer. Starting June 2, customers who buy specially marked 20-ounce and 1-liter bottles of Pepsi products will find a code under the cap. Codes can be entered at the contest's official Web site for a chance to win. In addition to those daily prizes, Pepsi will have weekly sweepstakes to give away Xbox 360 systems and trips, among other prizes.
MTV Games vice president of marketing partnerships Christina Glorioso hailed the broad appeal of the Cream-like supergroup partnership, saying, "This campaign has something for every Pepsi consumer from those that love to rock to the fans that love to cheer on their favorite bands."
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