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Nintendo slashes 3DS prices

Handheld price drops to $169 in North America, by "around a third" in Europe; Nintendo to give 20 free GBA and NES Virtual Console games to early adopters.

644 Comments

In response to a financial statement that slashed the firm's full-year profit forecast and announced disappointing launch sales for the 3DS, Nintendo today announced it was cutting the price of its new handheld globally by up to 40 percent. These price cuts will come into effect on August 12, Nintendo said.

The 3DS price is being cut globally.
The 3DS price is being cut globally.

In Japan the price of the handheld is dropping 40 percent to ¥15,000; in the US it is dropping 32 percent to $169.00; and in Australia gamers will see the price drop 29 percent to AU$249.99. Gamers in Europe will hope to see similar reductions; Nintendo UK confirmed to GameSpot that the trade price of the console will be dropping by "around a third" but did not offer concrete information since exact pricing is set by retailers.

By way of compensation to those who have bought the handheld at the higher price, Nintendo also announced that it will be giving 20 free downloadable games for existing 3DS owners. While half of the games released as part of the so-called "Nintendo 3DS Ambassador" programme will be available on the Nintendo eShop at a later date, the company said, the other half will be exclusive to the early adopters.

Ten NES virtual console titles--including Super Mario Bros., Donkey Kong Jr., Balloon Fight, Ice Climber, and The Legend of Zelda--will be released first to members of the programme and will appear on the Nintendo eShop at a later date. Programme members will also get 10 GBA virtual console games--including Yoshi's Island: Super Mario Advance 3, Mario Kart: Super Circuit, Metroid Fusion, WarioWare, Inc.: Mega Microgame$, and Mario vs. Donkey Kong--that Nintendo says it has no plans to release to the general public. Any 3DS owners who connect to the Nintendo eShop before midnight US Eastern time on August 11 will be automatically entered into the programme.

More details on the programme will be announced "in the future," Nintendo said.

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Avatar image for jecht_35
jecht_35

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Nerd rage for buying it at 250 at launch or be happy with 20 free games. I'll be happy, in all honesty if you bought it at launch you should have be very aware that this would happen soon to. Oh and this totally confirms the gba games that I've been waiting for!

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Miroku32

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Smart move Nintendo. More 3Ds sold hopefully.

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Sheyla_mn

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It is a good move from Nintendo to sell more, and will work.

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RobbySpry

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[This message was deleted at the request of the original poster]

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Lord_Sesshy

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@DrMatta They dropped the price by so much in the hope that more people would buy it and in turn would make Nintendo more money causing the economy in Japan to improve (more money coming into the country) over the Tsunami disaster.

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supersackboy23

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@spoonybard-hahs There's an upper jaw?

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Krazykraz01

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Loving life so much. Not only do I win a 3DS from this very website, but I get 20 free games! Seriously though, this will make it essential for people who don't have it yet, especially with all the great games finally coming out in these next few months.

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k16campbell

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I'm soooo glad I didn't buy this at launch!

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Scimac

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I'll admit that the 3DS is not something I've shown a lot of interest for in the past however this price drop has certainly grabbed my attention and I'm now considering picking one up next month.

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Terminal_Omega

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Well I feel dumb for buying it at launch. Thanks for screwing me, Nintendo. Also, I love the remakes of N64 games, real innovative. Jerks.

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Avatar image for BigAl519
BigAl519

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Looks like Nintendos getting desperate!

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Avatar image for spoonybard-hahs
spoonybard-hahs

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Excuse me while I pick up my lower jaw off the floor.

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DarxPhil

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Wow, Sony's probably like ''wtf Nintendo''. Considering Sony probably worked very hard to make sure the Vita stayed competitive with the 3DS so they managed to slide it in at the same price.

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LightGalaxy_07

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nice one

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DrMatta

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An instant u$80 dollar price-drop only confirms how bloated the original u$250 was to begin with.

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hoctor15

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Yeah it the best news I have been waiting for the price going to buy in August

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gameking5000

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Sony is probably hearing about all this and going OMG!

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BrunoBRS

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well we all saw that coming, i just didn't expect a compensation this big for early adopters.

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hippiesanta

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retailer must be really piss

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raptures330

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That is great news for everyone! Wanted a 3DS? Cheaper now. Had a 3DS? Have 20 free games! This is what happens when we vote with our wallets people. They try harder to get our money and give us better value! Good job consumers (on this one).

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jamyskis

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Nice. I'm still waiting to see if the release schedule picks up though, because a cheap console is still useless if it doesn't have any decent games. I'm getting a Vita whatever the case, but I'm definitely considering buying up a 3DS as well, if only for the fact that it has the best version of a Street Fighter game available for any handheld. I will be switching the headache-inducing 3D OFF though. @axlroselm & @red-ray: Fanboy trolling is unwanted here whatever side of the equation you're on.

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superxtreme101

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It's a good thing I didn't buy the 3DS just yet and that's because I was sure that they would drop their prices sooner or later. The PSV is simply more powerful than the 3DS and same goes for the PSP which was more powerful than the DS but the difference in price was a major factor to consider and we all know which handheld was more successful. Great move Nintendo and 20 free games is just incredible.

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red-ray

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@axlroselm The mighty vita is already beaten by this.

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DanielL5583

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Wow...that was drastically quick. Trouble is, the game I'm looking forward to, Metal Gear Solid: Snake Eater 3D, is delayed. No harm in getting Ocarina of Time though.

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axlroselm

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this shows that nintendo is afraid of mighty PS VITA!

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Legolas_Katarn

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I was going to be upset, 20 free games makes that difficult

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Fayt1986

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shows how badly the 3ds needs new games..... street fighter and Oot just wont last.

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LovePotionNo9

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Thanks to Nintendo for going well above what's expected of them to satisfy the consumer.

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silverdoe

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panic!

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theshonen8899

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@trugs26 Well for the 3DS to properly compete with the Vita we need better games. As this point in time the only 3DS games that I want are Ocarina of Time 3D, Cave Story 3D, Devil Survivor Overclocked, Tales of the Abyss 3D, and Metal Gear Solid 3D. All of those are remakes, and none of those are launch titles. Compare this to the PS Vita launch line-up which consists of Uncharted: Golden Abyss, LittleBigPlanet, Ruin, and Gravity Daze. Two of those are brand new entries to their franchises and two of them are stunning and creative new IPs. This is even taking into consideration the announced future titles, which include: Street Fighter vs. Tekken, new Metal Gear Solid, new Call of Duty, new Killzone, new Resistance, new BlazBlue, and my personal favorite: a new Bioshock. I really hope the 3DS gets some great new games soon, I really do. At the moment however, I'm perfectly satisfied with my DSi and PSP.

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Grodus5

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At first I was like "WTF I JUST SPENT $250 ON THIS!" Then I saw I was getting TWENTY FREE GAMES. Holy crap. I'll take that.

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Avatar image for Phil-teh-Pirate
Phil-teh-Pirate

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Lowering the price is all well and good. But its still not giving me a reason to buy one.

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smoman5000

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Ooh, 20 free games sounds good. The sales will probably skyrocket once a pokemon 3ds is released, kids will freak if they have AR cards to battle eachother with.

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BloodMist

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Well that's what you needed to do, lower the price to an acceptable and realistic level.I didn't think they would do it so early, but all I can say is good job.I wouldn't be surprised if the sales jump up in a big way.It still needs a few more games of quality for me to be interested, but the price is now correct.

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trugs26

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Looks like the Vita has some tough competition on its hands.

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deactivated-5ae060efb3bf6

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I would guess that should have been the launch day price. Way to drill the fan-boy base right out the door. Really a good move, but scary, about the future of this device. I will still wait and watch.

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grognard

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This is just another sign that traditional handheld gaming consoles are no longer relevant. Expect the Vita to experience the same lackluster sales following launch. Handheld gaming systems are today's version of PDA's - technology and customer expectations have left them behind. If they don't run apps, handle email, and preferably make phone calls it's just too redundant to carry one around.

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Avatar image for omenjamlord
omenjamlord

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come again?! 20 free games you say! :)

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DennisWZH

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this proves that the 3DS was ridiculously overpriced if they can afford to cut the price that much..

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adsparky

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Nice!!, bit it's too soon; I have a bad feeling about this.

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ii20JcM05ii

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This is all to kick PSVITAs tush! And they want to do it a significant amount of time before it comes out, to make VITA have some REAL catching up to do! I LIKE IT! ;D hehe And the 20 FREE GAMES THING IS GREEAT! =D

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karenwen

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A price drop of this amount is pretty good, and may make it easier for those on the fence, although I'm surprised it happened so soon after 3DS' launch. Not even the PS3 dropped price so quickly, and that suffered a similar problem (underwhelming number of games months after launch).

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president_bush

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I definitely will now consider getting one, although such a quick price slash makes me nervous about the future....

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nintendoboy16

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Saves me money once I do get one, so this is good news. :D

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