New Xbox Game Pass Ad Features A PS4 Controller And Nickelback Joke
Microsoft's marketing department continues to hit it out of the park.
The Xbox Game Pass Twitter account continued its hijinks this week with a advertisement for the service featuring a PlayStation 4 controller and a joke about Nickelback.
The ad in question shows a picture of a person playing Sea of Thieves with a DualShock 4 controller, along with an Xbox take on the Nickelback song "Photograph."
"Look at this photograph / it's one of our cloud gaming ads / do you see what's in those hands? / It's a controller from a different brand," reads the lyrics.
🎵Look at this photograph— Xbox Game Pass (@XboxGamePass) July 7, 2021
it's one of our cloud gaming ads
Do you see what’s in those hands?
It’s a controller from a different brand🎵 pic.twitter.com/K1nBk7GmOB
This new Game Pass ad is just the latest silly promotional material the company put out this week to hype the service. In what was maybe it's biggest spot yet, Xbox partnered with the band All-4-One for a remix of its classic song "I Swear" featuring lyrics about Xbox.
For more on Game Pass, you can check out a list of the titles coming to and leaving Xbox Game Pass in July. Additionally, Just Cause developer Avalanche Studios recently explained why it's partnering with Microsoft to bring its new game, Contraband, to Xbox Game Pass.
In other Xbox news, Microsoft has announced major plans to expand Xbox Game Pass by creating its own Xbox-branded streaming devices, launching the service in more markets, and working with TV manufacturers to put Xbox directly into TVs.
For more games to play on Xbox, check out our guides to the best Xbox One games of all time and the best Xbox Series X games available so far. Plus, Game Pass subscribers should check out the best games available with Xbox Game Pass right now.