LG's Absurdly Expensive Roll-Up TV Is Now Up For Preorder

The LG Signature OLED TV R, a rollable and incredibly expensive TV, is now more-or-less on sale in the US. Interested customers can "inquire to buy" the TV through the LG site, but the company has yet to reveal what it will actually cost.

That mystery price is because it's not exactly a piece of regular consumer tech. Tom's Guide reports that in South Korea, where the TV launched last year, the 100 million won price works out to roughly $90,000. Rumor has it the US price could go even higher, up to $100,000.

The TV R sports a "Zero View" mode that rolls the TV down into a base, so it will be completely out of view but still able to play music through the Dolby Atmos audio system. When you're reach to watch TV you can roll it up into Full View, or the partial Line View for applications like a weather app that don't require the full screen.

The TV is only produced in a 65-inch version, so if you have $100 grand to spend but wanted something more wall-filling, this one won't work. It made its debut at CES 2019, alongside other high-concept TVs from competitors like Samsung. For more affordable options, check out our picks for the best 4K TVs.