Kim Kardashian Isn't Happy With How Microtransactions Work
Kardashian says she and Kanye West are fine with microtransactions as long as they don't appear constantly.
Kim Kardashian's mobile game is incredibly popular, and it makes Kardashian herself quite a bit of money. The game, Kim Kardashian: Hollywood, utilizes microtransactions, though in an interview with Recode, she said she isn't a fan of how some other games handle them (via Polygon).
The entrepreneur explained that she's a fan of microtransactions and is fine with them as long as they don't pop up constantly. She described a family trip where her daughter played a game and was bombarded by purchase prompts.
"We were on a long car ride, and we were so annoyed that everything kept popping up and popping up that our daughter would cry every time the game wouldn't finish playing," Kardashian explained. "It kept popping up to the point where a two-year-old couldn't play a game."
She added that the in-app purchases in her game are designed in a way to not impede gameplay and degrade a player's experience.
Kardashian isn't the only one in her family with her own game. Her sisters Kris and Kendall Jenner released a mobile game earlier this year, while her husband Kanye West has one of his own in the works.
West has made his opinion on microtransactions very clear. In a Twitter rant, he said that "if a game is made for a two year old, just allow them to have fun and give the parents a break for Christ sake."