GTAIV: The Lost and Damned sets one-day XBLA sales record

Microsoft declares first 360-exclusive Grand Theft Auto IV add-on has generated more revenue in 24 hours than any other DLC; hard numbers MIA.

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Given that Grand Theft Auto IV has sold more than 5.2 million copies in the US alone, there was little question that its first expansion would be a hit. Sure enough, today Microsoft declared that Grand Theft Auto IV: The Lost and Damned has "eclipsed first-day revenue for all previous downloadable content on Xbox Live." Microsoft also mentioned that the game was the "highest reviewed downloadable content ever from Rockstar Games," although many sites declined to grade it as a full game.

Did Johnny Kleibitz make Microsoft's $25 million back?
Did Johnny Kleibitz make Microsoft's $25 million back?

But while Microsoft was big on bravado in terms of The Lost and Damned's number-one ranking, it was short--very short--on details. The 360-maker did not provide figures for how many units of the $20 expansion have been downloaded, nor did it say if the expansion was the top download domestically, internationally, or both. As of January 31, the 360 edition of GTAIV had sold more than 3.3 million units in the US according to the NPD, offering a massive installed base for the download. However, since it only tracks sales at retail, NPD will not be measuring sales of The Lost and Damned.

However successful the expansion, it will need to sell quite well to recoup the amount Microsoft paid for its exclusivity. In a conference call last June, Take-Two Interactive executives said that the software giant had paid $50 million for two 360-only expansions for the open-world crime game. The second 360-exclusive expansion is due later in the year.

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