Grand Theft Auto parent company pleased with Xbox One price cut

"Anything that increases the installed base is a good thing for Take-Two," CEO Strauss Zelnick says.

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Earlier this week, Assassin's Creed and Far Cry publisher Ubisoft spoke out to praise Microsoft's decision to cut the price of the Xbox One to $399. Now, another high-profile publisher, Grand Theft Auto parent company Take-Two Interactive, has done the same.

"Anything that increases the installed base is a good thing for Take-Two and other publishers," Take-Two CEO Strauss Zelnick told GamesIndustry International. "We're happy with the way Xbox One has performed. The next generation launch of both platforms has been successful from our point of view."

As a third-party publisher of multiplatform games, it makes sense that Zelnick would want the total Xbox One and PlayStation 4 install base to grow. More systems on the market means more potential customers.

Earlier this week, Take-Two announced that its Rockstar Games subsidiary--responsible for acclaimed games like Max Payne 3 and Grand Theft Auto V--is working on a game for Xbox One and PlayStation 4 that will be released in 2014.

The current Xbox One/PS4 install base is around 10 million units (7 million+ for PS4 and 3 million+ for Xbox One). By comparison, the Xbox 360 and PlayStation 3 have combined to sell more than 160 million units to date. The $399 Xbox One goes on sale June 9--the same day as Microsoft's E3 2014 press conference.

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