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Gearbox Could Be Put Up For Sale, Embracer Reportedly Seeking Buyers

The Borderlands studio--which Embracer bought for $1.3 billion in 2021--might be up for sale.


Gearbox Entertainment might be up for sale again, as reports have begun to surface that owner Embracer Group is looking for potential buyers for the company behind the Borderlands and Brothers in Arms franchises.

Speaking to Reuters, three sources "familiar with the matter " explained that Embracer has received interest from prospective buyers. How much Embracer would look to potentially sell Gearbox for remains a mystery, but for context, Gearbox was originally purchased for $1.3 billion back in February 2021.

If Embracer decides to sell Gearbox, the high price tag for the company will likely be one that can only be met by other major game publishers.

"Gearbox marketing materials are already available for potential buyers, which consist mainly of international gaming groups," said two of the people," according to the Reuters report, which adding that two of the sources mentioned that the deal is still in a very nebulous state right now. ⁠Embracer's stock prices rose following the news, spiking 5% higher and then settling to around a 2.1% increase later in the trading day.

Embracer Group has recently gone through a period of layoffs, division closures, and game cancellations as it looks to restructure itself and become more profitable. The restructuring process began shortly after an undisclosed $2 billion deal fell through for the company in May, and since then, Saints Row developer Volition and Hitman Go studio Onama have been shut down.

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