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EA discusses why Battlefield is not annualized

"You want to be really careful that you don't destroy the franchise," CFO Blake Jorgensen.

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Electronic Arts has explained why the Battlefield series, unlike Call of Duty, is not released on a yearly basis. Asked by an analyst during the UBS Global Technology Conference this week if Battlefield could be an annualized franchise, CFO Blake Jorgensen laid out the reasons why this would be difficult and potentially problematic.

"The challenges are you’ve got to most likely do it out of two studios because it’s hard, it’s a two-year project," Jorgensen said. "Battlefield takes us about two years to develop and so you want to make sure that you're sharing talent across studios, so you keep core talent of the product and the experience for the consumer there."

Stockholm, Sweden-based DICE develops all core games in the Battlefield series, though the recently established DICE LA also contributes for multiplayer map packs like Second Assault for Battlefield 4. The Call of Duty series, on the other hand, switches every year between Infinity Ward and Treyarch, with assistance from Sledgehammer Games, Raven Software, and NeverSoft Entertainment.

Jorgensen said another issue to consider when annualizing a franchise is making sure every new entry in the series is perceived as substantially different than its predecessor.

"You also want to be really careful that you don’t destroy the franchise along the way. You've got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise," Jorgensen said.

In addition, releasing a new Battlefield game every year would potentially hurt ongoing digital content sales, Jorgensen said

"Battlefield is a product that doesn’t just sell once; it sells for 24 months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants," he said. "So you’ve got to be careful that you don’t destroy some of that tail that is on the Battlefield product."

All of that said, Jorgensen explained that EA remains interested in looking at ways to grow the Battlefield business, though he did not provide any specifics.

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Avatar image for TheNightMammoth
TheNightMammoth

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The real reason is that it simply doesn't have the staying power, or the popularity, to remain successful every year. CoD does. It's like the MacDonalds of the video game industry whilst Battlefield is like the Wetherspoons.

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anaplussetup

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@TheNightMammoth So a new CoD game every year equals staying power? What are you smoking? I was still playing Battlefield 3 up until the PS4 and BF4 came out, as were a ton of people.

Something releasing once and STAYING is what staying power is, not something new every year. That's...that's the opposite.

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TheNightMammoth

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<< LINK REMOVED >> The Call of Duty franchise, not each game, has the staying power to remain successful despite yearly releases with minimal changes. But anyway, maybe it was a poor choice of words. What I meant was that Battlefield doesn't have the popularity to remain consistently successful to justify annual releases.

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Grenadeh

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<< LINK REMOVED >><< LINK REMOVED >> How so? The call of duty franchise isn't held together by anything. The game is a war shooter in the first place. At least in the beginning it was based loosely on something that actually happened.

Now it's just what if scenarios with silly gadgets and unrealistic guns where we fight Iran and China and turists.

So is CoD now, too.

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twentymooseman

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<< LINK REMOVED >> Yup, the series that's been going strong since 2002 doesn't have staying power. Call of Duty has a larger following for sure, but Battlefield has a pretty decent fan base.

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Grenadeh

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@twentymooseman @TheNightMammoth Just pointing out CoD came out in 2003. Less than a year after BF1942.

In your analogy, BF would be the Burger King -to CoD's mcdonalds - much better, but not as common.

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TheNightMammoth

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<< LINK REMOVED >><< LINK REMOVED >> I didn't say Battlefield wasn't popular or that it has no staying power.

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smokeless_0225

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BF2 and previous games were fun. I remember spending hours on Battlefield 1942. But BF3 and BF4 are both horrible games imo. Their SP campaign is a joke and their marketed MP really isn't much better. They aren't an annual series....but you couldn't tell just from playing them.

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catsimboy

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"You also want to be really careful that you don’t destroy the franchise along the way. You've got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise," Jorgensen said.

*IRONY METER EXPLODES*

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Harbinger_CR

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Why isn't Battlefield annualized?
Because EA is hated enough as it is.

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SkyAboveThePort

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I tell you why it's not annualized: because they cannot even fix serious bugs in a 2-year development window. Simple as that.

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hastati4

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I didn't expect BF4 to be released 100% bug and glitch free, but I do expect it to be released in a playable state. Half the time, I can't even make it through the menus and into a multiplayer match without crashing. At least three quarters of the servers I do connect do get disconnected before I even make it through the loading screen. Every single time a commander connects, I've been disconnected. The game constantly corrupts the single player saves, making it impossible for me to complete even the campaign.


I understand that glitches will be ironed out over time. But all I see from Battlefield are advertisements for their upcoming map packs, trying to get me to buy their Premium service. I just... is it too much to ask for a game I can actually play at the time that I buy it?

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Grenadeh

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@hastati4 The game is seriously barely playable.

A) It takes 3 times longer to get in-game than it did in BF3, with the EXACT SAME INTERFACE.

B) The servers crash on so regular a basis that DICE and EA have actually put a freeze on customization of official servers so that server variables like tickets cannot be changed, to maintain a controlled test environment for "fixes."

C) Even when the game works, it's the same game as BF3. With the same bugs. The same client-side hit detect and lag issues. They have improved the guns so they do work slightly better than BF3, but not by much.

D) Even when the game works, the maps suck horrendously. They are so bland and generic that it's pitiful.

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19James89

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<< LINK REMOVED >> Sadly this is the state of Western branch of the games industry which is why I left Playstation for the Wii, Wii U and the 2DS and have been thoroughly enjoying bug and glitch free games.

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theKSMM

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Sounds like a shot across Activision's bow.

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gamingnerd121

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BF3 is somewhat ''fixed'' and BF4 is going through the same beta process. I would hate to see how bad it is, if they annually release these games. That would be on the Bethesda level.

Also, the inclusion of campaign was a waste, honestly. It's only so they can compete with a certain other game.

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pyro1245

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<< LINK REMOVED >> yeah bf was never about the campaign. also what about Bethesda?

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gamingnerd121

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<< LINK REMOVED >><< LINK REMOVED >> What i meant was, that if they did release them annually, it would go down to Bethesda level with bugs.

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gamingnerd121

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@Grenadeh It's not a joke, but a network wide known fact that they make broken games. Maybe you're a special snowflake, but there was plenty of people experience various issues.

The PS3 version especially. At least the community can fix some of their wrongs on PC.

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Grenadeh

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@gamingnerd121 @pyro1245 The bethesda bug joke stopped being funny, honestly. Yes the games are a little buggy. See how well you fare when you make a game that gigantic.

The only bugs I've ever had with bethesda games: Save glitch in Fallout 3, crashed on EVERY call of the save function. Every. Call. Every automatic function call for Save, actually. Intentional manual saves in certain spots did not crash but all auto-saves (when you went through loading doors) crashed that crap immediately.

There was also a gltich day 1 of FO3 release on PS3 where the game would permanently glitch out during the G.O.A.T and you had to restart the entire game to get past it.

Never seen the dragons flying backwards in Skyrim, or any bugs in Oblivion or Morrowind.

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deactivated-5887c3545bd6c

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Gotta love how unfased EA is when it comes to being a hypocrit

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pyro1245

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<< LINK REMOVED >> it's a defense mechanism in EA's brain

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deactivated-5887c3545bd6c

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<< LINK REMOVED >><< LINK REMOVED >> must be but I don't have to like it lol

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M3o5nster

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How about they take a note from Rockstar or Kojima and actually take 3 or 4 years between major installments. Then maybe we'll get back our beloved Battlefield, instead of this COD competitor they've turned it into.

Sadly BF4 is still prolly the best FPS out right now, even though I dig Killzone.

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silversix_

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They say that while releasing broken BF4 that is bugged on every platform...

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berserker66666

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"You want to be really careful that you don't destroy the franchise," A little too late for that EA.

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pyro1245

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<< LINK REMOVED >> bf has mostly stayed true to it's roots. Sure they went ahead and copied the xp system just cuz a lot of people were doing it, added a story campaign here and there. but the majority of what was awesome about bf1942 is still there. Could be a whole hell of a lot better and sure you can't drive air craft carriers anymore.......

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Grenadeh

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@pyro1245 @berserker66666 Yea what smoke said. There's nothing whatsoever left of what Battlefield 1942 was that made it so lovely.

No mod support at all. No naval combat. No fun infantry combat, just as much exploding spam and sniper rifles and C4 dropping as possible. Vehicles no longer require skill - they are just unlock-wagons/kites which require a minimal ability to not be retarded. No free maps. No actual expansions - just DLC.

So, no.

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smokeless_0225

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<< LINK REMOVED >>

There is nothing remaining about what made BF1942 fun.

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M3o5nster

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<< LINK REMOVED >> "They ruined Battlefield!!!"

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Grenadeh

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@M3o5nster @berserker66666 "Who is this old guy?"

You know why don't you? Cuz they ruined battlefield.

If I could like this comment I would like it forever. Battlefield friends/Senile Scribbles ftw.

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M3o5nster

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<< LINK REMOVED >> You ever been shot in the gizzard??

lol I love that old man.

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alexbartle

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for me bf4 has come to soon after bf3. i played all bf3 map packs up to end game then like 3 months later bf4 came out that is essentially the same. How am i supposed to be excited about playing bf4.

Iv literally only played like 3 hours on bf4. i have no motivation to load it up

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Grenadeh

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<< LINK REMOVED >> The worst part was the good BF3 maps came out with endgame. Until then there were decent maps but nothing really awesome.

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JediMasterJ42

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A lot of people are whining about BF4. Battlefield 4 is not a terrible game. Yes, it was released with issues and glitches, but with the size of games now days I am starting to feel it may take a while for game developers and publishers to get use to creating and debugging large games like this. Games on this scale are fairly new...yes large scale games have been around for a while, but not as long as the simple, straight forward, single-path games. Look at the Elder Scrolls series...every time a new one comes out it is plagued with glitches; the Fallout series as well. I think developers are still trying to master the art of creating extremely large games like these. Open world games, games with large scale destruction (like BF) these games are hefty and I think sometimes the gaming community ignores the amount of work, time and skill that goes into creating a game. It isn't just slapping some texture and codes together, running a physics program and sitting back as it all falls together perfectly.

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Grenadeh

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@JediMasterJ42 It is actually. I gave it a 5 for a completely legit reason. Reasons. Fairly new? Battlefield 1942 came out the summer of 2002. It was in beta for months before hand. There's nothing new about it. DICE has been making the exact same game for 11.5 years now.

Not only is it not new but they are basically the kings of it. Other than Delta Force and Rainbow Six and Arma/Operation Flashpoint, the original Ghost Recon and that one JTF game, BF is the only large scale multiplayer combat game with giant maps and vehicles and infantry that all have to work correctly at the same time.

And where are any of those games now except Arma? No one plays Arma, either.

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larkin-54

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All of these complaints about BF4 being released in a glitchy state is frustrating, games with large scale multiplayer components will probably from now on be released with some significant bugs the devs have never seen. Seriously just get used to it. If you want larger scale you need more time and more money, testing means no other development can be going on which simply isnt economical when a producer is the one signing your checks. Think about it if DICE did 300,000 hours of testing (probable) and 5 million people buy the game in the first day if each one of those 5 million play an hour of multiplayer in the first day thats 5 million hours of testing, in a day... You simply cant test systems of this magnitude completely before release. The beta probably helped but it wasnt a full scale roll out and they did not have enough time between release and the beta to make actual changes, and then test those changes.

Take a software engineering course before talking about how software should never be released in a buggy state because you have no idea how monumental (bordering on impossible) that task is for systems of this size.

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pyro1245

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<< LINK REMOVED >> that mentality is why we get broken things sometimes.

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Hurvl

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Destroying a franchise can be done in several different ways, but apparently some franchises are still profitable despite annual releases. Just like you can turn a profit with a ridiculously expensive game (GTA V), you can turn a profit with a more moderately budgeted one (Minecraft, Witcher series). This means that anything is possible, but not any franchise can succeed with any kind of of business plan.

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CyberLips

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But...it is....?

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larkin-54

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<< LINK REMOVED >> No its not... BF2 was released in 2005, Bf3 in 2011 and bf4 in 2013 how is that in any way annual?

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deactivated-5887c3545bd6c

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<< LINK REMOVED >><< LINK REMOVED >> annually can just mean recurring , it doesn't have to be yearly or at least I don't think it does I could be wrong

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pyro1245

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> no problem

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deactivated-5887c3545bd6c

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> guess that's cleared up lol thanks

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pyro1245

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> nah annually mean once a year, every year.

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PayneKiller

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<< LINK REMOVED >><< LINK REMOVED >> EA are releasing a shooter every year. Just not under the same name.

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pohman

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<< LINK REMOVED >> u didnt get it

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