EA CEO thinking about virtual reality experiences, but not necessarily for the Oculus Rift

EA is thinking about how to get you inside a video game, maybe with a hologram.

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Electronic Arts CEO Andrew Wilson said that the publisher is thinking about what kind of virtual reality experiences it wants to deliver, but didn't say for sure if Oculus Rift maker Oculus VR would be the partner.

"The thing I challenge my team to [do] right now is, 'Listen, there's clearly a desire to add a modality of play to the three we're currently focused on,” Wilson said during a panel at the SXSW convention in Austin, Texas, Polygon reports.

According to Wilson, the three modalities are “lean back,” meaning the living room, console experience, “lean in,” meaning the PC, specifically real-time strategy and role-playing games, and “lean over,” as in leaning over your phone or other mobile devices.

Wilson said that when he looks at VR devices he sees a new kind of “get in” modality, which could be delivered through a headset like the Oculus Rift (or maybe Sony’s VR device), but also possibly with “some hologram that evolves out of your living room floor.”

Wilson said he doesn't know who the technology partner that will deliver that experience will be, but that he’s challenging his team to think about the “experiences that deliver on the promise and the fantasy of being inside a video game."

A veteran of EA Sports, Andrew Wilson was appointed CEO of EA back in September in 2013.

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