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E3 2010 sporting over 120 exhibitors

ESA releases preliminary roster for annual game-centric trade show; Koei, NCsoft, SouthPeak, Crave, High Voltage among noteworthy absences.

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Last year, the Entertainment Software Association's list of preliminary exhibitors raised some eyebrows, as it saw a return to the fold for the previous year's prodigal publishers Activision and LucasArts. The ESA today released its preliminary list of more than 120 Electronic Entertainment Expo exhibitors, which offered few surprises.

Come June, this wing of the LACC will be decked out in massive gaming ads.
Come June, this wing of the LACC will be decked out in massive gaming ads.

Activision and LucasArts will be returning to the Los Angeles Convention Center to showcase their wares, as will industry stalwarts like Nintendo, Sony, Microsoft, and Electronic Arts. This year's show will also see some newcomers--the Gaikai and OnLive streaming game services are on the exhibitor roster--but the most noteworthy aspect of the attendee list is who isn't yet on it.

Although E3 is the ESA's premier event every year, six of the trade group's 26 member companies have apparently opted not to participate. Those ESA members currently absent from the attendee list include Koei (Dynasty Warriors), SouthPeak Interactive (Roogoo, TNA Impact), Xseed (Wild Arms 5, Half-Minute Hero), Playlogic (Obscure - The Aftermath), Crave (Williams Pinball Hall of Fame), and Her Interactive (Nancy Drew Adventure).

Two notable E3 exhibitors from previous years are also missing from the list. High Voltage Software had a substantial booth at last year's show to promote its Wii first-person shooter The Conduit, but it will apparently pursue a different approach for its upcoming title The Grinder. (High Voltage's other in-development game, Tournament of Legends, is set for release from Sega before E3.) Finally, NCsoft is apparently staying away from E3 once again. The Korean publisher of massively multiplayer online games and former ESA member has had a turbulent relationship with the show as far back as the 2005 incarnation of the trade show.

E3 is set to take place in Los Angeles June 15-17. The current list of confirmed exhibitors follows below. For more on the show, check out the official E3 Web site.

505 Games
Activision
A.L.S. Industries/R.D.S. Industries
Atlus U.S.A, Inc.
Atomic-Accessories
Autodesk, Inc.
Azuradisc Inc.
BDA
Bethesda Softworks
Bigben Interactive
Bigpoint.com
Blitz Games Studios
BradyGames
Capcom Entertainment Inc.
Children's Miracle Network
City Interactive
Creative Distribution Ltd.
Creative Mind Interactive Inc.
CTA Digital, Inc.
DDR Game
Deuce Entertainment, LLC
Digiwinner
Disney Interactive Studios
dreamGEAR
dtp entertainment
DXT Inc.
Dynaflex International
Electronic Arts, Inc.
Epic Games
Exspect
EZ Games Distribution, Inc.
ForceTek
Gaikai
Game Informer
Game Outlet Europe
Game Source Inc.
Gamepark Holdings Co., Ltd.
Gamer Grub
GameSpot
GameStreamer
Gameworld Distributors
Gamtec Technology Development Co., Ltd
Gazillion Entertainment
Grace Marketing Company
Griffin Marketing & Promotions
Havok
Hollywood Archives Collectibles
Hori (U.S.A.), Inc
iBeta Quality Assurance
IGN.com
InComm
Infernal Engine
Innex, Inc.
Inspired Instruments, Inc.
Intergi Entertainment
Iode, Inc.
Iron Will Innovations Inc.
JFJ Disc Repair
K2 Network/GamersFirst
Konami
Logic3
Lion Works
LucasArts
Majesco Entertainment
Marjacq Man
Mastermedia
Microsoft
MTV Games
MusicSkins LLC
NAMCO BANDAI Games America Inc.
Natsume, Inc.
nDreams Ltd.
Nintendo of America, Inc.
Nordic Game Resources AB
Novint Technologies Inc.
North Side Inc.
NVIDIA
Nyko Technologies
O-Games
OnLive, Inc.
Paradox Interactive
Parature
Parrot
Pega HK Limited
Penguin United
Perfect World Entertainment Inc.
Performance Designed Products LLC
Playseat
Power Play
Prima Games
Proximo Games
Razer
Realview Innovations, Ltd.
Rebellion
Royal Electronics Inc.
RTI Disc Repair
Sakar International
Scanavo North America Ltd.
Sega of America, Inc.
Shanghai Hongli Technology Co. Ltd.
Slang
Sony Computer Entertainment America
Sony DADC
Sony Online Entertainment
Square Enix, Inc.
SureDisc Disc Repair Service
Take-Two Interactive
Taiwan Pavilion
Tecmo Koei America Corp.
TERA
The Get-Well Gamers Foundation
The Video Game Club
THQ
Trion World Network
TRITTON Technologies Inc.
Turtle Beach
U-Way Corporation
U.S. Games Distribution
Ubifrance
Ubisoft Entertainment
Univenture, Inc.
Video Game Advantage
Video Game Voters Network
VMC Game Labs
Warner Bros. Interactive Entertainment
WCN
X-Games Inc.
Zeroplus Technology Co., Ltd.
Zoo Games Inc.

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