Diablo III a top Google search in 2012

Searches for Blizzard's dungeon-crawler topped only by iPad 3, Hurricane Sandy, Gangnam Style, and Whitney Houston.


Google today published its annual Zeitgeist 2012 results, revealing Diablo III landed at the number five position for trending searches during the year. Blizzard Entertainment's role-playing game was topped only by iPad 3, Hurricane Sandy, Gangnam Style, and Whitney Houston. Diablo III has sold over 10 million copies to date.

No Caption Provided

Diablo III was a more popular search item in 2012 than Kate Middleton, Olympics 2012, Amanda Todd, Michael Clarke Duncan, and BBB12. Google's top "trending" searches are those that generated the highest amount of traffic over a sustained period in 2012 when compared to 2011.

No other game or gaming-specific product made it into Google's overall trending searches list, though gaming had a presence elsewhere. "PlayStation" came in at number six in the Consumer Electronics section for top trending searches of 2012.

To compile its 2012 Zeitgeist, Google factored in over one trillion searches typed into Google Search this year. The company used data from a range of sources like Google Trends and unspecified internal data tools. Spam and repeat searches were tossed out in an effort to create lists that "best reflect the spirit of 2012."

Top Trending Searches of 2012, per Google data:

1. Whitney Houston
2. Gangnam Style
3. Hurricane Sandy
4. iPad 3
5. Diablo 3
6. Kate Middleton
7. Olympics 2012
8. Amanda Todd
9. Michael Clarke Duncan
10. BBB12

Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
Sorry, but you can't access this content!
Please enter your date of birth to view this video

By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy

GameSpot may get a commission from retail offers.

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are no comments about this story