Deadmau5 and Absolut Vodka Join Forces to Make VR Game

A VR look at the life of Deadmau5.


Virtual reality is big in both games and entertainment, and many artists and developers are joining in on the VR craze. The latest celebrity to announce a VR project is electronic music producer Deadmau5, who recently revealed that he's making a virtual reality experience in partnership with Absolut Labs (the digital media side of Absolut, the vodka company).

The game, called simply "Absolut Deadmau5," is meant to give fans a glimpse into the life of the producer. As shown in this video from Mashable, it mixes real footage of his concerts and production with driving, rhythm, and running minigames. It's a mobile app, meaning it works with headsets like Google Cardboard.

Deadmau5 and Absolut are also releasing a special cardboard headset with the producer's iconic mouse helmet on the front and his cat on the side. You can preorder the headset here for $17.95. Absolut cautions, however, to "please ensure you are of Legal Drinking Age in your country to purchase this headset," presumably because of alcohol advertising laws.

On the app's website, the description states that you will "visit his studio, and then navigate him through a series of gameplay challenges, ending with you standing next to him in the booth as he plays his latest track, Saved."

The app launches on July 27. If you want the headset, you'll have to preorder by July 8 to ensure that it gets to you by the app's release.

This isn't the only somewhat strange VR experience to be announced in recent days: This week, a film company revealed that it's making a VR movie about the life of Jesus.

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