Atari Transforms marketing blitz with Dropbox tie-in

Transformer game hooks up with musicians to sing each other’s praises.


Hoping to create sweet harmony, Atari is partnering its Transformers video game with Universal Motown Records’ band Dropbox. Gamers will be able to unlock the band’s debut single "Wishbone," as well as a cover of the Transformers theme song. The band will feature Transformers footage in its forthcoming music video and Dropbox will be used in Atari’s advertising spots. Transformers for the Playstation 2 is slated for release on May 11 and Dropbox’s album hits stores tomorrow.

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