Apple TV Plus Video Streaming Service Announced To Rival Netflix

Apple has revealed its own video streaming service--sort of. Essentially, it's a new version of the existing Apple TV app that compiles existing streaming services into one place, combined with a subscription service that features original content.

Apple revealed Apple TV+, a premium version of Apple TV that includes all of Apple's exclusive shows, as well as those from third-party services such as Prime Video and PlayStation Vue, also features exclusive shows. Some of those shows already announced include a reboot of Amazing Stories from Steven Spielberg's production company, as well as a new comedy from Jennifer Anniston, Reese Witherspoon, and Steve Carrell called The Morning Show. Oprah Winfrey is also working on multiple exclusive shows for Apple TV+. Apple also very briefly showed a slide highlighting numerous other names who are involved

Apple TV+ is coming "this fall" in "100+" countries. It's ad-free, and everything is downloadable and can be enjoyed offline. Pricing and specific release and availability information has not yet been announced.

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With the revamped Apple TV app, you can watch content from, for example, Amazon Prime Video, CBS All Access, and Hulu from one app. (You can also subscribe to these channels a la carte, without needing any other accounts or bundles.) In addition, you can watch original content from Apple itself. However, Netflix shows and films do not form part of Apple TV.

The service was revealed at Apple's "show time" event in California, USA. The company stated the new TV app will come to Mac, Smart TVs, Amazon FireTV, the Apple TV device, iPhones, iPads, and more after the service itself begins in May.

Apple has been preparing for this moment for a while. Aside from its music streaming service, Apple Music, the company has also commissioned multiple original shows such as Planet of the Apps and See, as well as a standalone Carpool Karaoke series. For more, check out every Apple TV show and series announced so far.

Apple TV+ is also similar to another service revealed at the same event. Apple News+ is a new service whereby you pay one monthly fee--$10 in the US--to access dozens of other companies' magazines and newspapers. National Geographic, Wall Street Journal, the New York Times, and "over 300" publications are included in the $10 subscription fee.

Elsewhere at Apple's latest event, the company revealed a new gaming subscription service named Apple Arcade, and confirmed it was releasing a new credit card named Apple Card.