Gorgeous and charming as it looks, And Yet It Moves is all about gimmickry.
The Bad: Uninspired, repetitive and not that well executed.
The premise behind And Yet It Moves is an interesting one: rotating a paper collage world around a also-paper character (instead of simply controlling the character directly) until he finds his place back in the landscape by the end of each level. And that premise is beautifully presented with a vivid, almost tactile environment that easily catches your eye from the very beginning. So what's wrong with AYIM?
Well, unfortunately there's enough to break the spell. The game suffers from some repetitive level design, and even when new mechanics are added they aren't always well implemented: some, like the springboard, simply doesn't feel right; others, like using fire, aren't clear enough.
Also, the paper guy is way too fragile--presumable, but much more than any other paper object around him--and he can't stand the slightest change of mind by the player without being squished (that's the sound he makes dying) by gravity. Aside being sluggish, which just adds to the feeling he ultimately denies any dynamics such a core mechanic could suggest.
Even laying a bit on the short side (it can be beaten in less than 3 hours) AYIM can be a dragging experience due to the aforementioned issues. In a way the meat of the game defeats the purpose of some interesting alternative playmodes like Speed Run, Time Trial and Limited Rotations.
Wrapping it up with a reference to indie darlings, And Yet It Moves is a Samorost that demands some platforming precision it wasn't built for in the first place.