E3 is synonymous with giant video game ads, and this year is no different. These ads are already going up in Los Angeles, and one of the first appears to be a massive mural for the new Spider-Man PS4 game from Insomniac Games. Art director Jacinda Chew posted an image of a huge mural for the game that is currently going up in downtown Los Angeles.
The mural is truly gigantic, measuring eight storeys tall. You can see the work-in-progress mural in the embedded tweet below; right now all it shows is Spider-Man the character and the PS4 and Marvel logos. We'll have to wait to see how it all comes together.
We're expecting to see many, many more giant video game posters in and around the Los Angeles Convention Center soon, so keep checking back with GameSpot to see those.
Spider-Man releases exclusively on PS4 on September 7. Ahead of launch, we're expecting to learn much more about the title at E3 this year, as the game is one of four games Sony is focusing on at E3. In other news, we recently learned the game is locked at 30 FPS, and will not have microtransactions.
For more on Spider-Man, check out all of GameSpot's previous written and video coverage here.