"Aware of what is going on in the room at any given point" and they base their marketing to us on this? So they are spying on us Watch Dog style? This is actually a great concept and probably will be very profitable to Sony. Google makes millions from data mining the information you input into their search engine. Now Sony can data mine our activity in the living room "Person of Interest" style! And people are willingly giving in.
The SHARE button is the most stupid thing of the bloody decade. Next we'll have the like and poke buttons on the ps4...why cant sony just build awesomely powerful gaming consoles with great games instead of giving us another sodding device to run facebook on.