I cant see what the fuss is about. Epic have a terrible history and blame piracy for their games not selling while COD and such make millions :p I think the "kill with skill" line will sell this game to console players tho I cant see it being any good.
Cheesy one liners (suck that fire from the sky??) - check. Boring done before gameplay (Borderlands, Bioshock) - check. Last gen graphics - check. On to a winner there Epic, great stuff. Why didn't they just say 'Hey give us 40 quid and we'll give you a beta invite to gears 3' Would of saved a lot of facepalms.
Yeah its just too much madness for it to be fun for any longer than a few minutes (playing solo that is probably be better with other players) not my kind of game though.
Only thing I found cool in the demo was the long distance sliding. I was excited for this game before trying it.