Aim Down Sights - Kevin Spacey goes full Söze in latest COD capture session
(Produced In Partnership With Activision) Bricey is back to school Dan in the ways of The Ripper, and we get a look at some of the incredible new performance capture in Advanced Warfare. Plus: Community! Feedback! Prizes!
by Sarah Lynch on
I have nothing against websites doing a puff piece for a game, but a whole series amounting to one huge puff piece devoted to a single game?
Danny's series on No Man's Sky seems okay to me.
This series seems... dirty and wrong, but I can't explain why,
Photo realistic my ass. Explosions still look cartoony. They need to work on that and the debris afterwards
Because GameSpot's coverage of No Man's Sky is purely out of true interest and a desire to deliver that interesting information to readers/viewers. This series on the other hand is actually paid for. Activision is handing an undisclosed amount of cash to GameSpot for them to produce this video content.
@jonnyb81 Sp "puff piece" when a game you don't like. Fine when overhyped Sony exclusive game. Got it.
Johnny doesn't want to. :/
@The_Gaming_Baby Yes. Dan Maher hosted Inside Xbox. His old co-host Andy Farrant is now hosting a different video games website called Outside Xbox, alongside former Gamespot StartSelect host, Jane Douglas.
@kaluy yes. It's basically an infomercial by Activision. They're paying Gamespot to produce these video segments. When this show debuted last week there was a whole debate over the ethics of Gamespot doing this...
And that debate should resume every time a video comes out. Quite a few of the staff are largely against it, which shows that the decisions to do these collaborations are probably coming from the top, so we can expect a lot more of this riddling Gamespot in the near future.
@bfa1509 Hey, wanted to jump in and give some clarity on how this show is produced. The content itself is produced within GameSpot by a completely separate team that lives outside of editorial - a team that produces some of the other sponsored content you might have seen over the last year or so. That separate video team is producing this in partnership with Activision in order to give Call of Duty fans specific content and access created specifically for them. I should also say that this type of partnership is fairly common in the industry - we're just being fairly open about tagging it as "Partner Content". It's not for everyone, but we think that by partnering with Activision we're giving the audience who want weekly content on that game something they'll actually enjoy - and in a way that is separated from the traditional coverage from other content you'll see from our editorial team on the run-up to launch. (for those of you who don't know btw - i'm VP of Content so editorial and video production all rolls up to me)
@mondoben I appreciate the response. I realise Gamespot is a business and needs to make money like any other business but are there enough Call of Duty fans coming to the site to warrant this kind of content? As of right now there are 16 comments and 42 people listening. I have been checking regularly over the last few hours and the number of people here didn't really exceed 50 and yet the videos are always listed in "Most Popular" lists and hold a very prominent position on the front page disguised as a regular article. I get that Gamespot is trying to capitalise on the ridiculous amount of money these companies pump into marketing their products but I feel that it is damaging Gamespot's impartiality? Is it worth it?
@mondoben Whether anyone is happy with the answers or not, thanks for giving us some more info.
Yeah, the whole "this content is being produced by a completely separate team than the editorial staff" doesn't make much of a difference when this "completely separate content" is being placed shoulder to shoulder with editorial content on the website and, as you said, is promoted as "Most Popular" alongside much more frequented content.
I can see it from their side too though. How are they supposed to place this content fairly? Should this content only be displayed in a completely separate section of the website? Should it only occupy the same space regular advertising goes even though it's a Gamespot production? It's easy to point out what feels sleazy. It's hard to define what fair and honest looks like.