I can't disagree with the choice but when they say this year has massive improvements is not true. Sure they have a simple mode now but the meat n bread of the game is exactly the same as FM12 and 11 for that matter.
You can get a deep understanding and appreciation of football from FM and really understand the intricacies of the game and enjoy it a lot more as a result I think. The career mode in FIFA is nearly unplayable if you've ever got into a FM game. It's really unforgiving at first but you get a real sense of accomplishment from building a team and shaping the club the way you want or even just tweaking your tactic at the right moment and seeing it pay off.
It may be just a bunch of numbers and text but each player is a lot more unique and you do get a better attachment to your players and they even seem more realistic than the copy n paste FIFA models, downloading the real logos, kits and player faces is a must for this game in my opinion.