mmm, i'm not sure how this will work out for sony, i know i will be buying one but not until the price had fallen a lot. There is a chance sony have taken by putting blu-ray in the PS3, as i think Microsofts HD-DVD will be more popular, this could mean that the more expensive Blu-Ray could be hard to come by and you couldn't play them via computers. It should have the right mix to do well on the marketplace.