well one thing i'd have to say is that i think Sony is looking long term as it comes with the Blu-ray drive.. Xbox360 doesnt come with a HD-DVD drive and so will be needed to be bought seperately which is like £100-£150 extra there.. that will make the console price about the same as PS3's// so its a difference of opinion and marketing.. i think that for short term xbox obviously have it spot on.. but in the future when they require bigger disc space.. will people really want to spend that much on an add on?? o guess we will have to wiat and see..