I'm 36 and have been a mad keen gamer since the days of Pong and Space Invaders. My dad fixed coin-op machines in the 70's at a bowling alley...free credits! My friends and I have 30 years of gaming XP under our belts. We've played every iteration of PC and gaming console from the Commodore 64 to the Quad Core PC, the Atari 2600 to the Playstation 3, Nintendo Game & Watch handhelds to PSP. We've been in the workforce for 15 to 20 years, earn good dollars, have disposable incomes, can afford high-end systems and own every accessory under the sun. It's little wonder the average age is 30 - our generation was the first to grow up as gamers, we've been at it since childhood and we have the money to support our habit. Once a gamer, always a gamer! It's the 30-something's who are driving the industry. Our kids are second generation gamers - we only have them to fill out our clan rosters and we're the ones who fork out the bucks for most of their gear and games. And we keep our parents off the hip replacement waiting list by buying them Wii's to keep their minds and bodies active. While the number of teenies and twenties may account for the highest volume of ACTIVE gamers (because you have more time to sit on your arse), the old-school gamers still play when we have the time and the old fart gamers are on the increase.