why cant it be like video games consoles? my friend tells me: "Mass Effect is awesome" i say "really, can i borrow it?" "sure" i can play my friends game even the whole country can play the same game without problems, imagine the game store used console games having DRM!!! you buy it used, go home and then a big screen saying that you reached the number of consoles that can use it, that would be stupid and an offense to the buyer, or even worst, that your friend gives you his game so you can play it and then tells you that the game is not in the owners console....... I know that piracy is an issue but this is just going way more out of control than the same piracy