Although I have never played BIA, I see why people didn't like the idea. I think it would have been much better received if it wasn't under the BIA brand, though. I will not lie, I thought it looked fun when I saw the trailer.

As a lot of people probably say, DLC is genius from a marketing standpoint, which is why it is inherently devious. It's exploitative. And when a new game gets to the review phase, nobody is going to downrate it. Then after its most positive possible reviews come out, the remainder of the game will come out. That's what seemed to have happened with Mafia II. By the way, the final comment in the article above made me sick. (I'm guessing nobody really read the article, they just came here to complain about how much they hate DLC, hah) If the developers use DLC to "extend the life of a game" as mentioned above too, that is perfectly fine with me. But it's obvious that's far from what's actually being done, or probably ever going to be done. Games have a limited life, whether they DLC them up or not.