I like the idea, but I don't really want it to succeed that much. I for one like the flexibility of installing and tinkering with a game. I also like to own my own art box and dvd. And I certainly don't want to depend on a master company or the internet to work which in the end would limit you to their service only. To me it seems like a step back in freedom of choice, even thought the idea behind is really great. besides is what the other guy said. So if the company runs out of business or something we lose everything we own there. I don't know. To me it seems we are just putting a new middle man between us "the player" and "the game".