I understand, I understand. But, Mark, please stop compairing the Vita to a frikin iPhone. For a start an iPhone is £500! more than double the Vita! And they are not REALLY competing with one another. From what i'v seen and played of the Vita I definitely see where you are coming from and I agree with most of what you have said, but, the 3DS is the real comparison here and personally I think the 3DS beats it in every practical way, price, function, features, market, size everything. But, still, please stop with the PHONE comparisons!