DS sells 3 million in UK

By Emma Boyes, GameSpot UKPosted Mar 27, 2007 4:34 am PT

Nintendo's two-year-old handheld is leading the 2007 portable market in the UK; company credits success with nongamers.

The PlayStation 3 broke sales records this weekend by selling 165,000 units in the UK in two days, but Nintendo also has something to celebrate.

The Nintendo DS and DS Lite combined have now sold more than 3 million units in the UK, and the DS is also taking the lion's share of the 2007 handheld console market so far, with 68 percent of sales.

The company attributes the format's success to games and other software that have been designed to appeal to a wide range of people, including nongamers. Games in the Touch! Generations range include Dr. Kawashima's Brain Training (Brain Age in the US), Nintendogs, Electroplankton, and Sudoku Master.

Nintendo UK's general manager, David Yarnton, commented, "It's a great testament to the strength of the DS hardware and software range available."

84 Comments

  • hex_ten

    Posted Apr 28, 2007 5:53 am PT

    Hell, I sold my PSP with a view to getting a DS. (don't ask why I got a psp in the first place, i saw the ds as a gimick, whoops!)

  • The_AI

    Posted Apr 2, 2007 5:50 pm PT

    Nintendo is pounding Sony into the dust.

  • dictin

    Posted Mar 29, 2007 5:36 pm PT

    yeah Nintendo finally did beat Sony on something! cool!

  • theKSMM

    Posted Mar 28, 2007 3:41 pm PT

    Besides its success with nongamers, I think the DS has great success with children...at least it does here in the US. I think the easy controls and cute, colorful characters (as well as the Nintendogs) appeal to a younger demographic than most games.

  • Willdyer10

    Posted Mar 28, 2007 9:18 am PT

    Thats alot of DS-eses

  • TryMe01

    Posted Mar 28, 2007 8:43 am PT

    teknocack wrote:
    Nintendo isn't appealing to nongamers. They have simply found a new breed of gamer. We're all gamers at heart.


    that's deep, real deep

  • kavadias1981

    Posted Mar 27, 2007 11:34 pm PT

    @waleywu_basic I do understand where you are coming from with your argument. Even though the PSP does have some high scoring games on it, there is nothing new and interesting about them (for me). They are basically PS2 games ported over and since I already have a PS2 i don't see the point of the PSP. With the DS, even though some games may also be easily ported over, it is the different way to play them that makes them fun and exciting. This is what has appealed to the mass consumer. If Nintendogs was just played with the D-Pad and buttons it would never have sold as well as it did.

    In my family alone we have 4 DS Lite's between us and one PSP which is gathering dust. I think this is the reality accross the world (this is a guess of course).

  • teknocack

    Posted Mar 27, 2007 11:33 pm PT

    Nintendo isn't appealing to nongamers. They have simply found a new breed of gamer. We're all gamers at heart.

  • Sonicplys

    Posted Mar 27, 2007 8:49 pm PT

    Nintendo is PWNING the entire world

  • matrixman2k

    Posted Mar 27, 2007 6:45 pm PT

    jolly good.

  • bamf03

    Posted Mar 27, 2007 6:42 pm PT

    Good news for nintendo but how many of those sales went to gamers and not casuals? Mobile phone games are even bigger but they are not played by gamers. Its good Nintendo attracts more people to play their games and makes the industry bigger but I feel Nintendo neglets the gamers who pt the industry where it is today.

  • Pete5506

    Posted Mar 27, 2007 5:30 pm PT

    wow

  • sacatash

    Posted Mar 27, 2007 5:20 pm PT

    When my sister who has 5 kids and who has not touched a game device in her life....okay not completely true..she was addictive with game and watch in the 1980s: Octopus and Parachute and turtle bridge but thats another story... I know that the DS will be a success when she ended up playing Super Mario DS for two straight hours!

  • chocolate1325

    Posted Mar 27, 2007 3:53 pm PT

    The DS is great and I would say that Mario Kart DS is the best game on it.

  • comthitnuong

    Posted Mar 27, 2007 3:50 pm PT

    The sale numbers aren't surprising.

  • hepcat00

    Posted Mar 27, 2007 3:38 pm PT

    all good news for my NTDOY stock (bought for low price in 2000)! keep up the good work people!! Buy your DSLite today! = )

  • arc_salvo

    Posted Mar 27, 2007 3:07 pm PT

    The DS really does appeal to non-gamers of all stripes. A retired couple saw me playing mine at Denny's, and then they went and decided to get one when they saw how intuitive and fun the stylus touch-interface was.

  • waleywu_basic

    Posted Mar 27, 2007 2:46 pm PT

    >But since you can always play older games you might want to check out the top games of all time.

    take out the 3 identical Nintendogs. you have almost exclusive platform jumping games. Don't get me wrong, I love Mario, but talk about milking an old brand

  • boltaco

    Posted Mar 27, 2007 2:40 pm PT

    waleywu_basic> oh really?? go look at gamespot's DS top list and PSP's top list. I guarantee you'd learn something.

    If you are talking about the most recent top games you might have a point. But since you can always play older games you might want to check out the top games of all time. You'll get a different answer.

  • hieverybody123

    Posted Mar 27, 2007 2:30 pm PT

    roffle at this basic guy below me. makes a ludicrous point somewhere, gets ripped into, and now is trying to defend himself.

    i lol'ed

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